Imagine a world where the impact of a mid-summer’s heat on crop yield is significantly reduced and where billions of dollars lost annually to crop stress can now be saved. With the development of Invinsa™ crop stress protection this world may one day become a reality for farmers around the globe. Invinsa crop stress protection was developed from the company’s 1-MCP technology. The Rohm and Haas company believed this technology could be a revolutionary advancement for the agronomic crop market and from that belief, Invinsa technology was born. This new technology prevents plants – including the world’s largest and most important crops, such as corn, soybeans, wheat, rice and cotton – from responding to the negative effects of stress. Under stress conditions, like heat or drought, a plant hormone known as ethylene triggers a response in plants that leads to lowered crop yields. By protecting plants from that ethylene response, Invinsa technology provides growers with a new tool to maintain active crop growth and development, and synergize with the delicate balance of genetics, biotechnology, fertilizers and other plant protection products that are currently used today to maximize crop yields. The occurrence of drought stress in many regions of the world, coupled with the importance of maximizing crop yields to meet the growing demand for food, fiber and fuel, creates a significant, potential market for Invinsa technology. Learn more about Invinsa™ technology and how it is having a significant impact on crop production. |