Rohm and Haas offers the full range of core technologies and products going into paint – we are proud of our extensive additives portfolio: opaque polymer, rheology modifiers, biocides and dispersants. We are the global leader in this area. These additives form an essential backbone to a wide range of performance properties of paint – opacity, excellent flow and levelling, superior exterior durability, colour brightness, colour retention, superior dirt pick-up resistance, resistance to mildew are just some of the benefits. We are particularly proud of our unique and patented opacifying technology, marketed under the ROPAQUE™ brand, a category we pioneered, and where we are still unrivalled leaders globally. Opaque polymers provide paints with improved opacity and whiteness, richer, longer-lasting colors while reducing formulation costs. We continue to innovate in this important area. We offer unrivalled technical expertise and support across the globe. By using the full range of the Rohm and Haas portfolio of binders and additives, paint formulators can achieve a higher level of performance than currently available in the market place, and benefit from cost advantages. | 
