Now, European paint and coatings producers can combine high performance with eco-sustainability to meet 2010 REACH legislation. Rohm and Haas — the inventor and leader of water-based acrylic emulsions — brings a intense commitment to innovation through the advancement of specialty materials that make a positive contribution to you, your customers, and the world of paint and coatings. That’s innovation at work! Our ground-breaking technologies lead to innovative solutions that balance sustainability with cost-effective technologies to meet your high-value performance needs.  

Rohm and Haas’s devotion to sustainability is continually expressed by ongoing efforts in so many areas of the company’s research and development.  In fact, 50% of the company’s R&D expenditures in 2007 and 2008 were on sustainable technologies, leading to the development of exciting, new, breakthrough technologies, along with incremental improvements in many coatings areas that provide better products – better solutions for customers – improved sustainability for the environment.

Our Most Recent Innovations

PRIMAL™ SG-380 – with optimized polymer particle morphology and ambient cure technology that allows formulators to create a new level of performance for both interior and exterior paints.

NEW HYDROTECH™ – a new, low VOC, high-performance hybrid binder platform offering enhanced open time. Now available in PRIMAL™ HG 1000 for semi- and high-gloss decorative applications. Plus, a new low odour technology platform to formulate primers and top-coats for interior wall paints or wood finishes.

NEW Ropaque™ Dual opacifier delivers cost-effective hiding properties along with performance advantages in high gloss, decorative paints.

NEW PRIMAL™ SG-380 – with optimized polymer particle morphology and ambient cure technology that allows formulators to create a new level of performance for both interior and exterior paints.

NEW PRIMAL™ FS - a new, flexible, high performance, acrylic copolymer for EIFS (elastomeric insulation finishing systems) in cementitious and non-cementitious applications. Environmentally-advanced for a wide range of finishes on exterior residential and commercial building surfaces.

NEW MAINCOTE™ 1100 with Avanse™ technology is the newest addition in the AVANSE™ technology platform. An advanced, water-based emulsion for industrial metal and wood coatings. Combines high-performance with an excellent eco-profile, representing an attractive alternative to solvent-based systems.

FASTRACK™ 53 – a high performance, environmentally-advanced water-borne emulsion specifically designed for use in traffic marking paints.