A “soft” wall of tough protection

The benefits of elastomeric coatings are not limited to roofs. Wall coatings formulated with this tough 100 percent acrylic elastomeric material remain flexible but retain their tensile strength to protect over a wide range of temperatures. Their flexibility and softness also provide excellent resistance to dirt pickup and prevent wind-driven rain and moisture from seeping into cracks and causing structural damage, even in humid, hurricane-prone regions. Elastomeric wall coatings keep homes in one piece – safe and dry.

By bridging micro-cracks, elastomeric wall coatings help maintain masonry walls, protecting and renovating older buildings and providing integrity and maintainability for new construction. Recent technological advances by Rohm and Haas enable modern elastomeric wall coatings to achieve new levels of performance, appearance and functionality.

A superior solution to conventional paints

Micro-cracks make protecting masonry surfaces a special challenge. Conventional paints, including masonry paints, are based on “hard” polymers and form rigid films at ambient temperatures. As underlying cracks expand, the paint cracks along with them, violating the integrity of the coating. Protecting masonry requires a “soft” solution: coatings based on elastic polymers that can stretch across the gap, bridging cracks and preventing water and salt from penetrating, and then “snap back” to their original state when the crack narrows.