Cities throughout America are adopting white elastomeric-coated roofs for sustainable cooling and energy savings.

1. The Chicago Building Code now prohibits black roofs and requires increasingly high solar reflectance for roofs through 2008, when roofs must conform to the EPA EnergyStar 0.65 reflectance requirement.
2. The state of Georgia has adopted a cool roofing building code that allows for the use of lower tonnage HVAC when a “cool roof” is installed.
3. The state of California has set high standards for “cool roofs” for all new and re-conditioned commercial and industrial buildings as part of Title 24, a comprehensive energy efficiency program incorporated into the state's building code.
4. Philadelphia’s Energy Coordinating Agency is stemming heat-related illness and death among low-income, elderly residents with their white roof initiative. Boston and Washington DC are planning their own programs.
5. In Texas, Cool Houston! is a program at the Houston Advanced Research Center designed to help reduce urban temperatures through the use of cool technologies, including reflective roofing.

White elastomeric coatings are turning roofs into efficient, planet-friendly machines for change. Shimmering white roof tops should be the norm for high-density housing and expansive commercial roofing.