In addition to the wide array of building materials profiles for residential and commercial construction, cellular PVC is used in the advertising and signage industries. Cellular PVC has become increasingly popular for use in promotional displays where sheets typically are manufactured in up to two meter widths and various thickness from 3-19mm. Paraloid™ SureCel™ Foam stabilizer enables the production of cellular PVC which exhibits lower density but equal performance to higher density cellular PVC whilst reducing additive usage by 10% to 15% and allowing excellent ink adhesion.