Rohm and Haas’ latest innovation in additives for cellular PVC trim manufacture, Paraloid™ SureCel, now offers cellular PVC trim board manufacturers the ability to not only cut material usage by a stunning 10 to 15 percent but at the same time produce the same high performance at either lower or current industry density levels.  

So for those cellular PVC manufacturers constrained by current industry density levels, but want to deliver high performance at even lower cost, Paraloid™ SureCel™ is the answer.  

Dial-in your desired density at lower cost with Paraloid™ SureCel™.  Lab scale and collaborative production line innovation has led to this most recent discovery.  Increase filler load with Paraloid SureCel and deliver industry standard density at much lower cost and the same high performance.  We have demonstrated that SureCel stabilized cellular vinyl can accept over 20PHR of CaCO3 at a density of 0.55g/cc delivering lower cost and maintaining superior cell structure.

SureCel™ Enables high loading of Filler in addition to reducing density

• Use of the Paraloid™ SureCel™ in place of Paraloid™ K-445 allows the laoding of the CaCO3 filler to be increased to 20 phr while still maintaining a low density.