With its unique latex particle-pigment associations, Avanse™ 412 is an acrylic binder made with advanced technology for better coating and increased durability. A uniform and optimal distribution of pigment provides better binding capacity. Formulators can choose the widest range of performance improvements or use lower quantities of binder and pigment to optimize formulation costs but with no performance loss.

Indoors, outdoors, Avanse™ 412 is designed for both interior and exterior applications, thanks to its pure acrylic, high-performance composition and unique binder formula. The binder formula has an increased latex-pigment interaction at its heart. This interaction leads to all of its superior qualities as well as its “greener” nature.

Science is the key to the AVANSE™ 412 advantage. Rohm and Haas chemists made more efficient use of titanium dioxide (TiO2) particles to formulate AVANSE™ 412. Better and more evenly spaced TiO2 particles in the resin formula mean that the film has better structure, more hiding ability and greater durability.

Better barrier properties and increased durability with AVANSE™
412 are the result of advantageously-spaced TiO2 particles that make AVANSE™ 412 an ideal backbone acrylic binder with superior hiding qualities, enhanced whiteness and excellent stain resistance. Avanse™
412 adheres well to metal and resists corrosion.

Environmentally advanced means that AVANSE™ 412 emits low levels of volatile organic compounds (VOCs), making it less threatening than solventborne resins to the environment and to users. Low VOC profiles are the result of spherical latex particles. They form a closely packed layer in the waterborne base. Particles meld as the polymer chains diffuse and form a continuous film. Solventborne coatings emit high levels of VOCs in part because they depend on evaporation, not crosslinking, for their film structure.

Clean-up is simple because AVANSE™ 412’s waterborne base easily breaks down in water.