Paints formulated with HYDROTECH™ technology demonstrate less cracking and better overall durability, naturally leading to less repainting and bringing better value to those purchasing paints with this technology. This fact and other environmental reasons provide significant environmental wins:

1. Less repainting also means less material use, less transport and less clean-up

2. Due to its water-based nature, coatings made utilizing new PRIMAL™ HG-1000 binder, based on HYDROTECH™ technology, are low odour and require no special handling

3. This innovation does not use alkyl phenyl ethoxylate (APEO), a surfactant common to competing technologies

4. New PRIMAL™ HG-1000 is free of heavy metals, such as the cobalt driers found in alkyd emulsions

5. HYDROTECH™ technology formulations have low VOCs, to help maintain better air quality during application

6.  VOC emissions harmful to the atmosphere are greatly reduced during application and curing

7. New PRIMAL™ HG-1000 is ideal for exterior paints where durability is highly desired

8. Formulations made with new PRIMAL™ HG 1000 clean up with water, so they help remove another source of atmospheric VOC loading: mineral spirits used to wash equipment coated with solvent-borne paints