Primers An attractive, long lasting paint job starts with a good foundation – the primer. Rohm and Haas offers a full range of emulsion polymers for high-performance, stain-blocking primers. Our RHOPLEX™ and ROVACE™ product lines are highly effective across a variety of substrates, ranging from wood paneling to composite trim. These products enable primers to exhibit maximum adhesion and stain blocking performance, and ultimately allow for the topcoat to achieve excellent hiding and uniformity of sheen. To obtain the best end-results, rely on Rohm and Haas technologies from the start in order to get the project done right. 
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